Madinah Musk held in sunlight overlooking a coastal town and blue sea

Independent London fragrance

Long-lasting fragrance, made for presence.

Independent London fragrance. Find your signature.

High-concentration fragrance Rich scents created to leave an impression
Try from 5ml Explore selected fragrances before sizing up
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Independent London brand Discover CEO OUD online and at Surrey Quays

Customer favourites

Explore our most-loved fragrances.

New arrivals

Meet your next signature.

Perfect Bergamot, Coffee Dates and Overdose. Three new expressions of presence.

CEO OUD Madinah Musk 5ml perfume sample with its clear cap

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A small start. A lasting impression.

Explore selected fragrances in 5ml before choosing your signature bottle.

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Find your scent

Three quick questions about the scents you enjoy, the occasion and your preferred presence.

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Real customer experiences

Worn. Loved. Remembered.

5.00 out of 5 from 31 reviews
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Independent London fragrance

Fragrance with a sense of self.

CEO OUD creates memorable fragrances for confidence, character and presence. Explore our collection online, or discover your signature with us in London.

Our story

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Surrey Quays

Surrey Quays Shopping Centre, Redriff Road, London, SE16 7LL.

Saturday 09:30–18:30 · Sunday 11:00–16:45

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