About CEO OUD

Our story

CEO OUD is an independent London fragrance brand created for people who want their scent to express confidence, character and presence.

The journey began with ZH Parfum in 2022, offering distinctive and accessible fragrances to customers across London and the UK. That foundation later evolved into CEO OUD—a fragrance house with a stronger identity and a clear purpose: to create memorable scents that make everyday moments feel more powerful.

Today, the original ZH Parfum Collection remains part of the CEO OUD range alongside our signature fragrances.

Where power meets perfume

Our philosophy is captured by the words “Where power meets perfume.” We believe fragrance is more than a finishing touch. The right scent can change how you feel, strengthen your confidence and become part of how people remember you.

Our collection focuses on long-lasting extrait de parfum across oud and woody, vanilla and gourmand, fresh citrus, clean musk, fruity and floral scent profiles.

Find a fragrance that suits you

Whether you prefer something fresh and understated for everyday wear, warm and sweet for colder evenings, or deep oud for special occasions, CEO OUD makes it easier to shop according to your individual taste.

Explore all fragrances, discover our best sellers, or shop our oud fragrances, vanilla and gourmand perfumes, fresh and citrus perfumes, and fragrance samples.

Experience CEO OUD in person

Customers can also visit CEO OUD at Surrey Quays Shopping Centre in London to experience selected fragrances in person. Opening dates and times can change, so please check our Visit CEO OUD at Surrey Quays page before travelling.

Discover your signature scent

Explore the CEO OUD collection online and find a fragrance that represents your personality, your presence and your ambition.